Xiaomi: How a Startup Disrupted the Market and Created a Cult Following


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(as of Jul 30,2021 19:44:03 UTC – Particulars)


There could also be no hotter firm on the planet than Xiaomi. In lower than a decade, the corporate has gone from being a Chinese language start-up to a worldwide participant within the smartphone market. Pushed by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; in any case, it presents high-end options at comparatively low costs.

Apart from, it doesn’t solely promote telephones. It additionally sells earphones, bluetooth audio system, televisions, health bands, weighing scales, energy banks and air purifiers, amongst different merchandise. Every certainly one of them providing the absolute best worth for cash.

How did a small Chinese language start-up grow to be so large in a matter of years? How has it managed a cult following in such a short while interval when an organization like Apple took many years? What's the key behind Xiaomi's success? Such are the solutions this e book will present at size.

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